Overview

Graphic design is an art with a purpose. It involves creativity and systematic planning to solve problems and achieve certain objectives with the use of images, symbols or even words. It is visual communication and the artistic expression of concepts and ideas using various graphic elements and tools.

Graphic Design or Communication Design as it is often called, is the art and practice of planning and projecting ideas and experiences with visual and textual content.

The computer graphics market is estimated to grow from $23.33 billion to $32.68 billion in 2019. A graphic designer earns an average salary of $40,666 per year in the global market.

The 4-month course introduces students to the ideas relating to graphic design, visual communication and color concepts. It will teach professional skills which will make you capable of creating and designing your own publications. You will be exposed to professional graphic design production process; from visual concepts development and communication strategies, to project planning and pitching to design implementation in professional graphic software. You will learn about pre-press, quality control, print techniques, color theory and finally the successful presentation of the final product including general branding strategies.

Course Content

• Working with Vector graphic
• Page Layout Design for press
• Logo and artwork design
• Working with raster graphic
• Printing and Press Concept
• Photography Concept
• Color Concept
• Typography
• Design Theory
• Infographics
• UI/UX Design
• Web interface design
• Packaging concept
• Project

Outcomes

• Developing concepts and final designs for a wide range of assets including: all product packaging, line sheets, booth graphics, logo identities, power-points, video fonts and/ or infographics, sales brochures, etc.
• Collaborate closely with marketing department to create brand communications.
• Work both raster and vector graphic
• Print and press concept
• Work directly with buyers and vendors to communicate printing materials and standards for all print related projects.
• Design packaging solutions against all product categories – using type, graphics, color and illustration/photo elements to meet unique merchandising and personality demands, while maintaining brand consistency.
• Design web page layouts including text size and colors
• Design layout and create artwork

Job Profile